![]() Julie Heisel: We are also inviting all GM owners and potential owners to take advantage of this great opportunity-as discussed this isn’t limited by brand, anyone already in the GM family of vehicles or thinking about purchasing or leasing a GM vehicle can capitalize on the rewards offered by this card. Additionally, we are leveraging Marcus by Goldman Sachs marketing expertise to extend into other channels where GM customers are. We want the card to be present where the customers already are operating, so we’ve integrated it throughout the GM digital ecosystem and throughout 4000 dealerships. John Lazzati: We have created a breakthrough, market-leading rewards card with the 4X and 7X points to enable our customers to experience more of the GM products and services. How are you approaching the marketing of the card and customer acquisition? John Lazzati: They are also absolutely amazed that they can earn 7 points inside the GM ecosystem and 4 points everywhere else. Consumers are flocking to the card and are using it right away thanks to the instant access that they get with this product through the Marcus app, so we’re seeing immediate usage in many cases. Julie Heisel: We’re very excited with the early results. ![]() How has it been going so far? What is the reaction to the card? John Lazzati: It became evident early on that GM, Marcus by Goldman Sachs and Mastercard shared a similar goal to disrupt the market, bring innovative products to consumers and to do it in a way that leverages our flexible technology to ensure a seamless and simple customer experience. When we were looking for partners for this new card, it was natural to look towards these two great companies. Julie Heisel: GM has a long partnership with both Goldman Sachs and Mastercard. How did the partnership between Goldman Sachs, General Motors and Mastercard come together? Tearsheet spoke with John Lazzati, managing director of consumer cards at Goldman Sachs, and Julie Heisel, director of GM rewards and GM cards, about the launch of the carmaker’s new My GM Rewards Card. “We’re excited to bring additional experiences across the rest of the year to consumers and cardmembers.” It was the perfect place for us to launch a new card that will give Chevrolet and other GM brands enthusiasts new ways engage with the brands they love,” said the firms’ spokespersons. The passion that NASCAR fans have for the Chevrolet brand is unmatched. “We were thrilled to be with consumers and exciting to partner with Chevy ambassador Austin Dillon. On February 22, both firms held their first Appreciation Experience with NASCAR driver Austin Dillon at the Chevrolet Daytona Experience Center. Each point is worth a penny when redeemed. As for benefits, these include 7x points for every $1 spent at GM, and 4x points for other purchases. The rewards program allows cardmembers to redeem points toward a new GM vehicle, certified pre-owned vehicle, service, parts, accessories and more. GM’s new credit card has been designed to be seamlessly used on mobile devices – cardmembers can instantly add the card to their mobile wallet right from the Marcus app and access features such as locking the physical card, updating an address or phone number, and even generating a new digital card number for enhanced security. Member FDIC.For GM, one of the first retailers to introduce branded credit cards in the US, the partnership represents an all digital strategy towards its new rewards card and loyalty program. Deposit products and related services are offered by JPMorgan Chase Bank, N.A. Products not available in all states.īank deposit accounts, such as checking and savings, may be subject to approval. JPMS, CIA and JPMCB are affiliated companies under the common control of JPMorgan Chase & Co. Certain custody and other services are provided by JPMorgan Chase Bank, N.A. (CIA), a licensed insurance agency, doing business as Chase Insurance Agency Services, Inc. Insurance products are made available through Chase Insurance Agency, Inc. Morgan Securities LLC (JPMS), a registered broker-dealer and investment adviser, member FINRA and SIPC. Morgan Wealth Management is a business of JPMorgan Chase & Co., which offers investment products and services through J.P. Past performance is not a guarantee of future results. Investing involves market risk, including possible loss of principal, and there is no guarantee that investment objectives will be achieved. "Chase Private Client" is the brand name for a banking and investment product and service offering, requiring a Chase Private Client Checking℠ account. is a wholly-owned subsidiary of JPMorgan Chase & Co. “Chase,” “JPMorgan,” “JPMorgan Chase,” the JPMorgan Chase logo and the Octagon Symbol are trademarks of JPMorgan Chase Bank, N.A.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |